Kelpen Oil

Privacy

Privacy Policy

This policy explains how we process personal data and browsing data collected at www.kelpenoil.com.br, in accordance with the Brazilian General Data Protection Law (LGPD, Law 13.709/2018).

Last updated: May 25, 2026

1. Data controller

Kelpen Oil Indústria e Comércio de Lubrificantes Ltda., registered under CNPJ 03.000.000/0001-00, headquartered in Arujá/SP, Brazil, is the controller of personal data processed through this website. To exercise your rights or ask questions, contact our Data Protection Officer at [email protected].

2. Data we collect

We collect data in three main situations:

Contact and careers forms

  • Name, email, phone, company, department, and message provided voluntarily.
  • Resume in PDF/DOC, when submitted.
  • IP address, user agent, and referer, collected automatically for security and traceability.

Newsletter subscription

  • Email and, optionally, your name.
  • Language of the page where the subscription was made.
  • IP address and user agent.

Browsing and campaign data (UTM)

  • UTM parameters in the URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content).
  • Entry page (landing page) and external referer.
  • Browsing language.

3. AI-powered search

Our website offers an AI-assisted search that helps you find products, applications, and technical content. To improve this search over time, we collect the terms searched and the questions asked of the assistant.

These records are treated as interest data. We register what is being searched, not who is searching. We do not associate queries with name, email, phone, or any other direct personal identifier, except when you voluntarily identify yourself in a form or chat.

The goal is to understand which products and applications raise the most questions, which terms customers use, and to adjust our catalog, content, and search relevance. Queries may be stored in aggregate and analyzed by AI models, whether our own or from third parties acting as processors under our instructions.

4. Why we use your data

  • Reply to commercial, technical, customer service inquiries, and job applications.
  • Send the newsletter when requested, with the option to unsubscribe at any time.
  • Measure marketing campaign performance via UTM parameters.
  • Improve search, navigation, and the relevance of our site content.
  • Comply with legal, regulatory, and information-security obligations.

5. Legal basis

Processing is carried out based on consent (forms and newsletter), execution of pre-contractual procedures (commercial contact), legitimate interest (campaign measurement, search improvement, and security), and compliance with legal obligations, as set out in art. 7 of the LGPD.

6. Sharing

We do not sell your data. We share information only with processors that support our operations (hosting, email, analytics, customer service, and AI providers), always under contract and confidentiality. We may also share data when required by law or competent authority.

7. Cookies and local storage

We use cookies and session storage strictly necessary for the website to function, for language preference, and for attributing the origin of the visit (UTMs). You can block cookies in your browser settings, with the understanding that part of the experience may be affected.

8. Retention

We retain data for as long as necessary to fulfill the described purposes and applicable legal periods. Leads are kept while there is an active commercial relationship; newsletter subscribers, until they opt out; browsing data used to improve search, in aggregate form, for up to 24 months.

9. Your rights

Under the LGPD, you may at any time request:

  • Confirmation of processing and access to your data.
  • Correction of incomplete, inaccurate, or outdated data.
  • Anonymization, blocking, or deletion of unnecessary data.
  • Data portability.
  • Deletion of data processed based on consent.
  • Information about sharing and revocation of consent.

To exercise your rights, send an email to [email protected] with your request and a means of contact.

10. Security

We adopt appropriate technical and administrative measures to protect your data against unauthorized access, loss, alteration, or improper disclosure. No method of transmission over the internet is 100% secure. In the event of an incident, we will notify data subjects and the Brazilian Data Protection Authority (ANPD) when applicable.

11. Changes to this policy

This policy may be updated periodically. The last-updated date appears at the top of this page. We recommend reviewing it whenever you use our services.

12. Contact our DPO

Questions, requests, or complaints related to data processing: [email protected].